Sometimes it can seem like you’re spinning your wheels when it comes to social media marketing. You can put in a significant amount of time and effort into a particular campaign, but still, don’t see the results you hoped for. The first thing you should do is reevaluate your goals and determine whether you set them too aggressively. Altering them to make them more attainable may be your solution until you can set higher standards as you go. You may also be making some critical social media marketing mistakes and not even know it. Here are the three most common mistakes organizations make without even realizing it.
Being Too Inconsistent
Inconsistency refers to not making regular posts or not always tailoring the posts to your targeted audience. If you have a goal to make three posts each week, then stick to it no matter what. Chances are your followers expect it, so they will assume something is wrong if you become inconsistent or stop posting completely. Sometimes it’s difficult to be consistent, though, so working with a social media management company can help you stay on track and keep your followers engaged with consistent content.
Not Addressing Bad Reviews
Every company wants to see positive reviews about their products or services. However, you can’t ignore the inevitable bad reviews. You can’t please every single person with what you offer, but you can be great at customer service and try to make it right for them. When you see a customer post a bad review, address it immediately and offer to rectify the situation separately. When other customers see you interact with a disgruntled customer in a professional manner, your reputation may take a boost instead of a hit.
Selling Your Product or Service Too Much
Making a positive impact on your company’s bottom line is always a part of a social media marketing strategy. However, if you make sales posts about your product or service every day or multiple times each day, your followers will get tired of seeing your posts and may unfollow you. A social media management company may suggest making the majority of your posts about relevant content to your industry while sprinkling in some posts about your products or services once or twice a week.
Blazing Social offers social media services to companies that may be struggling with their social media marketing strategy. Or you may have a great strategy in place but don’t have the time or resources to carry it out. Whichever category you fall in, we are here to help. We have experience in various industries and can tailor strategies based on the industry and your specific organization. When you’re ready to take your social media marketing efforts to the next level, contact us to set up a free consultation to learn how we can help.