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Don’t Let Social Media Marketing Feel Like a Black Hole

The ideas and concepts behind social media marketing are exciting when you think about the possible audience you can reach. However, implementing those concepts can be more challenging than you initially thought, especially when you’re just starting a business. To an extent, social media marketing can feel like a black hole where you don’t even know where to begin. Success isn’t going to happen overnight, but starting the right way can slowly build your reputation, increase engagement, drive traffic and boost your bottom line. Here are some effective tips to consider. Read More


3 Common Social Media Mistakes

Sometimes it can seem like you’re spinning your wheels when it comes to social media marketing. You can put in a significant amount of time and effort into a particular campaign, but still, don’t see the results you hoped for. The first thing you should do is reevaluate your goals and determine whether you set them too aggressively. Altering them to make them more attainable may be your solution until you can set higher standards as you go. You may also be making some critical social media marketing mistakes and not even know it. Here are the three most common mistakes organizations make without even realizing it. Read more.