Any business owner should understand the benefits of social media marketing. However, too many people have the wrong impression of what social media is all about, which can lead to ineffective social media marketing ideas. There are plenty of tips and tricks you can find on the internet about how to operate your social media accounts. We’ve discussed some of the most common misconceptions to consider.

High Number Of Followers Don’t Necessarily Mean Success

The number one metric people tend to use when measuring success is the number of followers they have. But a social media agency will caution you not to put too much emphasis on this metric. You do have a better chance of someone seeing your posts if more people follow you. But if you don’t post the right type of content that encourages engagement, then the number of followers doesn’t mean a lot. When you combine quality content with a large number of followers, then you’re on the right track.

Video Marketing Alone Won’t Achieve Success

Many social media services push video marketing since they can provide some behind-the-scenes looks into your company. While consumers enjoy this type of content, you have to mix other types of content as well. Posting video after video will get tiring for consumers and chances are they will stop looking at them completely.

Influencer Marketing Isn’t As Valuable As You Think

One of the trendy social media marketing ideas is to have an influencer market your products. While you might increase your engagement with influencer marketing, it doesn’t always lead to a new transaction. Consumers still want to learn more about your company before buying a product. So by incorporating influencer marketing as a part of your overall marketing plan, you can make it more valuable.

Don’t Focus Much On Creating Viral Content

Everyone wants to create the next piece of content that goes viral. This can help your social media metrics quickly, but it doesn’t usually lead to business success. Focusing your efforts and attention on creating viral content can hurt other more important factors of social media, like providing timely responses to consumers. Instead, let viral content happen naturally through developing a solid social media strategy.

Blazing Social is here to help you sort through all of your social media marketing ideas. Spending too much time on the wrong aspect of social media can set you behind significantly. We can help guide you along the right path so your efforts are worth it now and in the future. Don’t hesitate to reach out to us at any time to learn more about how we can help.