Most sales professionals have websites and other online tools to help generate leads and sales. One of the challenges is getting your prospect clients to use them. How can you increase the use of your online tools? Answer: Add Calls … Read More
How To Stand Out On Social Media
Every Tom, Dick, and Harry seems to be online these days, right? But what makes someone’s social media presence like a beacon in the fog? Here are some ideas: Your posts should have clear intentions, directions, and offerings to your … Read More
Niche Targeting: Using Social Media Marketing to Attract Your Ideal Mortgage Borrower
In today’s competitive mortgage lending landscape, it’s essential for lenders to adopt targeted marketing strategies to attract their ideal borrowers. Niche targeting is a powerful approach that allows mortgage lenders to focus on a specific group of potential borrowers who … Read More
Social Media Marketing Strategy
What Can be Learned by Social Listening? It’s easy to get so consumed in your marketing strategies that you lose sight of your main objective. Having tunnel vision is good in some areas of your business, but when it comes … Read More
The Importance Social Media Marketing Plays in a Business
Having an online presence is crucial for businesses. But what exactly does that mean? Simply having a company website might have been sufficient a decade ago. Today, companies sometimes create digital marketing departments to handle their online presence. Social media … Read More