Small business owners know it’s important to have a social media account or two. But do you know exactly how to use it so you can take advantage of the benefits? There’s no one-size-fits-all strategy for successful social media marketing. … Read More
It’s easy to get so consumed in your marketing strategies that you lose sight of your main objective. Having tunnel vision is good in some areas of your business, but when it comes to social media content, you have to … Read More
Having an online presence is crucial for businesses. But what exactly does that mean? Simply having a company website might have been sufficient a decade ago. Today, companies sometimes create digital marketing departments to handle their online presence. Social media … Read More
Brand exposure is what every company strives for when it comes to social media. With millions of people using social media, it’s a good strategy to incorporate into your overall marketing plan. One of the struggles businesses have is trying … Read More
Having multiple social media accounts is a great way to grow your business. However, you can’t simply create an account and expect thousands of people to flock to your page and follow you. When it comes to social media for … Read More
Extending your Facebook reach can seem like an uphill battle for many business owners. Relying solely on your audience to share your content isn’t going to get you where you want to be in most cases. Your social media strategy … Read More
Any business owner should understand the benefits of social media marketing. However, too many people have the wrong impression of what social media is all about, which can lead to ineffective social media marketing ideas. There are plenty of tips … Read More
One of the key metrics every business owner should evaluate with their social media is engagement. You can post on a variety of topics, but if your audience isn’t looking at the posts and engaging with them, then you could … Read More
Having a social media account is more of a requirement than a luxury today. Businesses have to be able to keep up with the competition, which often comes down to how they interact with customers on social media. The digital … Read More
Social media will always play an important role in the success of small businesses. However, there’s no one-size-fits-all social media strategy that works for everyone. You have to be willing to try new things, know your audience inside and out, … Read More
