For law firms looking for a competitive advantage, incorporating video content into your marketing strategy is a proven way to engage prospective clients, answer common questions, and improve brand. In fact, 88% of people say they have been convinced to buy a product or service after watching videos. The bottom line is videos help your firm stand out from your competition.
It’s no secret that people love to watch videos and is the best type of marketing content for a number of reasons. Videos can be used in a variety of ways, including on your website, in email and on social media platform.
Videos are effective because:
- Videos boost conversions and sales
- Videos have great ROI
- Videos build trust
- Google loves videos
- Videos grab your audience’s attention quickly
- People prefer watching videos to reading