Social media for small business owners is more important than ever before. The hardest part is finding the right strategy that fits your business model and helps you set yourself apart from your competitors. While producing quality social media content is critical, it’s not the only strategy you should implement. Here are some social media marketing ideas to help you achieve your social media goals.
Prioritize Social Listening
Social listening is something many small business owners fail to implement in their strategies. The concept of social listening involves monitoring various social media conversations people have closely, searching for keywords, hashtags, mentions, and any other things relevant to your company or product. Being aware of what is being said in your industry is important so you can create relevant social media content.
Schedule Social Media Posts
A common mistake small business owners make is either posting too little or too much on their social media accounts. A simple way to combat this mistake is to schedule your posts. Of course, there could be times when a current event occurs that prompts you to make an unscheduled post, but you can schedule most of your posts for the month in advance. Doing so will give your audience something to look forward to without overwhelming them. Increase or decrease the frequency of the posts depending on the platform as you see how much engagement any given post receives.
Improve Engagement With Your Audience
One of the best social media marketing ideas you can have is finding ways to improve engagement with your audience. Reply to posts from your followers even if they aren’t posting about your company or product. If your audience sees you as a natural person behind a company name, they will be more likely to engage with you and trust your brand. Just be sure to find a balance between engaging with your audience appropriately and becoming too involved that they hide your comments.
Blazing Social is here to help small business owners reach their social media goals. Whether you need help creating social media content or simply want to brainstorm social media marketing ideas, we can help develop a plan to take your business to the next level. We can tailor different strategies based on your business goals and help you adjust them as needed. To learn more about our services, reach out to us today and request a free consultation.