Having multiple social media accounts is a great way to grow your business. However, you can’t simply create an account and expect thousands of people to flock to your page and follow you. When it comes to social media for small business owners, the right strategies are critical to success. It’s a long process, but when you stay diligent with your social media strategy, you’ll be rewarded. Here are four effective ways to increase your social media followers.
Post Consistently, But Don’t Overdo It
Whether you’re most active on Facebook, Twitter, Instagram, or any other platform, consistently posting is key. The goal is to post just enough to stay at the top of your audience’s minds without flooding them with posts. Posting once a day for 3-5 days during the week is usually sufficient. Just be sure you are posting valuable or engaging content so they won’t get bored with your posts.
Post Your Social Media Information Everywhere
People like to view a company’s social media page before they do business with them. Valuable social media marketing ideas can include printing your handles on business cards, brochures, flyers, and any other physical marketing items you have. Your social media handles should also be on your website and business listings online so people know where to follow you. The more easily available this information is for potential customers, the more likely they will be to follow you.
Interact And Engage With Followers
A top social media strategy is to be interactive and engaging with your followers. Sometimes people will monitor social media pages without following them. They want to see how companies interact with their followers before deciding to associate with them. This simply means responding to comments on your posts, asking questions to promote engagement, and more. When other users see this level of engagement, they will be more likely to follow your account.
Never Spam Followers With Advertisements
It’s tempting to tag your followers with special offers or promotions you might be running. However, this is a social media strategy that backfires too often. Your followers don’t want to be spammed with those types of things. They want to see them naturally. You can work hard to grow your social media following, but it can come crashing down in a matter of days if you start becoming a salesperson.
BlazingSocial has social media marketing ideas for multiple industries. We love helping small business owners grow their social media following so they can boost their brand and their bottom line at the same time. If you’re ready to prioritize social media for your business, contact us today to see how we can benefit your company.