Social media is a platform that can accelerate your business to new heights or make it crash quickly. For most business owners, the results of using social media services lie somewhere in the middle. However, if you’re going to spend the time and effort on a social media marketing strategy, you might as well do it right and avoid as many mistakes as possible. Here are four of the most common mistakes small businesses make on social media.
Promoting Your Products Or Services Too Much
When it comes to social media for small business owners, the last thing you want to do is only post about your products or services. Your followers will get tired of seeing the same posts and will likely feel like you’re constantly trying to sell to them rather than engage and relate with them. The approach should instead be to post content that offers solutions to problems your customers have. Do this by understanding what those problems are, which can be accomplished by monitoring customer interactions and seeing what they are talking about on social media.
Not Monitoring Your Mentions
Social media monitoring is critical when you think about how quickly things can go viral. If someone mentions your product in a positive way, you should reach out to them as soon as possible and thank them for their business. On the other hand, negative comments should be addressed even more urgently, so they don’t spread as far. Offer assistance to remedy the issue and turn the negative situation into a positive one for your reputation.
Avoiding Negative Comments Or Opinions
Your social media marketing strategy should never be to ignore or avoid negative comments and opinions. No one likes to see and hear negative things said about the company they’ve worked so hard to build, but the reality is you can’t please every customer no matter how great your product or service is. Arguably the most important aspect of using social media for small business owners is to listen to every customer, resolve any problems, and use the feedback to improve. If you simply ignore anything negative, you’ll have the perception that you don’t care and that’s not the reputation you want to have.
Being Too Predictable With Your Posts
Scheduling posts on social media services may be convenient, but it’s also important to add some variety and spontaneity to your posts. Customers will get bored with seeing the same types of posts on the same day and time every week. Social media has become more humanized in recent years, so even a company profile should interact with followers appropriately. Doing so gives customers a brand to connect with and building their trust along the way.
Expecting Instant Results
We live in a world where everyone wants instant responses or results with everything they do. When it comes to social media marketing, you have to think of it as a long-term strategy that takes time to see your desired results. Thinking results will come instantaneously will set your strategies up for failure because you might want to keep altering it without being patient. Don’t fall into the trap of believing results should be instant and maintain a long-term focus instead.
Blazing Social is here to help small business owners ensure their hard work doesn’t go to waste by making avoidable mistakes on social media. It’s a necessary platform to use for your business, but it will only be beneficial if you have a solid strategy to follow. If you’re ready to take your business to the next level with top-notch marketing strategies, contact us today to see how we can help.
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