While there’s plenty of negativity in the news about social media, it provides an amazing opportunity for companies to boost their brand in positive ways. There isn’t one single successful social media marketing strategy that works for everyone, so it’s important to understand your audience, know what they want to see, how they want to interact with you and demonstrate to them what your brand is all about. Making connections with consumers is easier today than it has ever been and many consumers need to feel a connection before doing business with you. Here are a few brand-boosting tips to consider when developing your social media marketing strategy.

Share User-Generated Content

Whether you are running a campaign encouraging your followers to share content with you or not, consumers feel a strong connection when you share their posts. And not only will you develop a relationship with the consumer who posted it, but you’ll also get more engagement from other consumers since it’s not an everyday marketing post. Any social media agency will likely suggest connecting with your audience by encouraging them to tag your company in certain posts. Then when you share it, be sure to credit their photo and you’ll create a positive experience all around.

Be Transparent With Behind-The-Scenes Insights

Consumers today want to know what a business is all about outside of the products or services they sell. Consider sharing photos or short videos of team-building events, fundraising events or anything else your company is involved in throughout the community. You’ll have a better chance of developing a successful social media marketing campaign if you promote more than just your products or services.

Show Affiliations With Other Companies

Social media marketing for small business owners may also mean sharing affiliations with other companies. Not only will this expand your reach, but it will also show your company is not all about itself all the time. A successful social media marketing campaign companies have experienced is combining contests or giveaways with two or more affiliations. The amount of engagement and recognition will likely be much higher than if you ran the same campaign with just your company.

Tell Stories About Your Company

Appealing to the emotions of your audience is a great way to boost your brand. If your company has a unique story to tell, don’t hesitate to put it out there for consumers. When you can relate to consumers, they’ll always remember your brand and will be more likely to do business with you because of this connection. Talk about your beliefs and values to the extent they are appropriate and you’ll appeal to an audience you may not have engaged with otherwise.

At Blazing Social, we feel like we are much more than just a social media agency. We work with companies in various agencies to put together successful social media marketing strategies and work every day to improve them. The connections and relationships we have with our clients are important to us and those are what make us stand out from the competition. We’ve helped numerous companies expand their reach and boost their brand, and we are ready to help you next. Feel free to contact us at any time to request a free consultation and see how we can help.