How to Use Social Media Content to Drive Engagement

social media strategy

One of the key metrics every business owner should evaluate with their social media is engagement. You can post on a variety of topics, but if your audience isn’t looking at the posts and engaging with them, then you could be wasting your time. When it comes to social media for small business owners, being creative is key to standing out. This means not necessarily selling your products as much as you are selling your brand. There are a few ways to do this and you’ll see your engagement numbers go through the roof.

Don’t Be Afraid To Show Imperfections In Video Content

A solid social media strategy is to incorporate a mix of various types of content. People like to click on video content since it piques their interest. But at the same time, they get bored with seeing the same old product descriptions or a person trying to sell them something. Instead, pull back the curtain a bit and give your audience a glimpse of what your company is all about. You could interview employees, show how a product is made, or anything else. Don’t be afraid to show imperfections since it humanizes your company and gives your audience something to relate to.

Have A Sense Of Humor 

Life can be too serious sometimes, especially on social media. When you’re thinking of good social media marketing ideas, consider how you can entertain your audience and bring a smile to their faces. Some humorous posts might not even be about anything related to your products or industry. We could all use a cleanse on our social media timelines occasionally and having a sense of humor is a great way to do it.

Pay Attention To What Is Happening In Your Community

Another great social media strategy is to comment and promote things happening within your community. People like to connect with companies who have similar interests as them and you can open your business up to multiple opportunities by participating in certain events. The more you help promote a great cause, the more social media engagement you could receive in return.

BlazingSocial is here to help you sort through all of your social media marketing ideas. Engagement is the name of the game and there are plenty of creative ways to accomplish it. When used correctly, social media can be one of your more powerful business tools. We are here to help you accomplish it while you continue operating your business, so don’t hesitate to reach out to us to learn more.

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