Most mortgage marketing services know it’s important to have a social media account or two. But do you know exactly how to use it so you can take advantage of the benefits? There’s no one-size-fits-all strategy for successful social media marketing for loan officers. When you understand how social media influences the purchasing behaviors of consumers, you can shape your social media marketing strategy accordingly. Here are some typical consumer behaviors you should be aware of and how important it is for social media marketing for mortgage brokers and lenders. 

Consumers Aren’t Afraid To Buy Directly From Social Media

When consumers are ready to make a purchase, they want to do it immediately. That means if they find a product on social media, they will buy it on the spot. People routinely visit social media more than they do company websites. So by making it easier for consumers to purchase your products directly from social media, you’ll increase your chances of making a sale, or starting a conversation that leads to an application or housing listing. 

Social Media Reviews Carry A Lot Of Weight

It’s easy to overthink social media marketing for lenders and brokers. Always take the reviews you get on social media seriously since they have a direct impact on consumer behavior. Take the time to respond to both positive and negative reviews. When you turn a negative situation into a positive outcome, it will look just as good as a positive review.

Social Media Interactions Shape A Consumer’s Decision

Consumers today expect to interact with brands via social media naturally. It’s critical for your social media marketing mortgage companies to include responding to all interactions as quickly as possible, and no more than 24 hours after the message was sent. Doing so will help you connect with consumers more and humanize your brand. In an age where consumers want to develop a connection with brands, you have to engage with them to have a positive brand reputation.

Customer Service Via Social Media Is Vital

Another successful social media marketing strategy is helping customers with problems via social media. No one wants to wait on hold when making a phone call anymore. It’s too easy to send a tweet to a company outlining a problem. And when they do, you need to handle it. Otherwise, not only will you upset the customers, but other consumers could be watching the interaction and you’ll damage your reputation as a result.

BlazingSocial always keeps up with social media trends to help small business owners succeed. Social media has a major influence on the purchasing behaviors consumers have. Our goal is to help ensure your mortgage or real estate company is in the best position to boost your brand reputation and increase sales. Don’t hesitate to contact us to learn more about how we can help your company shine on social media. Request a free demo to see how easy this can be accomplished.