It’s easy to get so consumed in your marketing strategies that you lose sight of your main objective. Having tunnel vision is good in some areas of your business, but when it comes to social media content, you have to constantly adjust. That’s where social listening enters the picture. Not only can you gain valuable insights from other companies and individuals, but you can learn from their successes and failures. Here are the top things you can learn by social listening.
Shape Your Brand Strategy More Effectively
Every aspect of your social media marketing plan should revolve around shaping your brand. If you don’t have a strong enough brand, then the market will create it for you. And that’s not something you want to happen. With social listening, you can gather data about what brands consumers want to associate with. Always stick to your values, but minor tweaks in your brand strategy here and there can open up your company to a new market of consumers.
Discover New Marketing Opportunities
Your social media strategy should consist of monitoring keywords, hashtags, and other metrics. And you need to evaluate negative conversations about your company just as much as positive ones. With social listening, you can gather data about what consumers are saying about your brand. This can lead to adjustments in your social media marketing plan to cater to what consumers want to see. Being open to new ideas is half the battle, but is well worth it in the long run.
Learn From A Competitor’s Success And Failures
If you have a great idea to add to your social media strategy, do some social listening first. Try to find a competitor that had a similar idea as you and monitor their results. If it was successful, figure out why. And if it failed, make notes of what you shouldn’t do. Learning from other people’s mistakes can save you a lot of time, headaches, and money. It just takes the willingness to have an open mind with your social media strategy.
Narrow The Focus Of Your Content
Without evaluating data and metrics, you could spend more time spinning your wheels than anything else. Social listening allows you to narrow the focus of your social media content. If you’re not getting the engagement you want with a particular campaign, then put it in the archives. This allows you to focus on the content people actually want to see.
BlazingSocial is ready to help you build a social media marketing campaign that converts. Social listening is a critical part of any social media strategy and we engage in it every day. To learn more about how we can help your company thrive, contact us today.
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