Most sales professionals have websites and other online tools to help generate leads and sales. One of the challenges is getting your prospect clients to use them. How can you increase the use of your online tools?

Answer: Add Calls To Action To Your Social Media Posts

A call to action is a phrase that encourages your social media visitors to take a desired action. They can make a huge impact on your social media marketing for generating leads and increasing sales. Call to action links are effective because they help your visitors know the next step in their buyer’s journey with you.

Call to action examples:

• Let’s get in touch – display a calendar app like Calendly or Appointlet
• Free quote – display a contact form
• Free consultation – display a contact form
• Download Ebook or Report – display a lead form and send a link to a free resource
• Get prequalified – display a questionnaire, like LeadPops or Floify
• Download my mobile app – display a download page like Simple Nexus or Cardtapp
• What’s my home worth? – display a home value estimator, like HomeBot
• Apply Now – display loan application page
• See Current Listings – display current listings in your area
• Home Search – Display a search for homes on your website

The possibilities are endless. The point is if you’re spending money on online tools, it’s important that your prospective clients use them. That’s important because the more they are used, the more sales they can generate.

One of the biggest challenges of social media marketing is tracking results. Tracking call to action clicks is one indicator on how your social media marketing is performing and has a direct impact on your social media ROI. 

BlazingSocial adds customized call to action links to its social media posts to encourage interested visitors to take the next step. Consider this scenario: a person is on your Facebook page at 10 pm reading an industry post and would like to contact you. Without a call to action in the post, the person has to remember the next day to contact you. With a call to action, the person can easily jump to a contact form, calendar or other online tool immediately and you get the lead. 

BlazingSocial uses a program called Bitly to shorten and track call to action links in social media posts. You can sign up for a free Bitly account and create your own call to action links and put them in your posts. The benefit of using BlazingSocial call to actions is that we add them automatically to industry posts so you don’t have to take the time and remember to add them manually. 

Here are some examples of BlazingSocial call action links and results