There are many misconceptions surrounding what social media engagement actually is. Most people believe engagement is simply the number of likes, shares and comments on any given post. However, while these actions demonstrate interest from your followers, they don’t necessarily define engagement. When you have developed a solid social media marketing strategy, your customers and potential customers will see you as an expert in your industry. Not only will they comment on your posts, but they will also interact with you directly, trust your expertise and recommend your services to others. That’s what social media engagement is and here are some tips to increase it.

Create Unique and Relevant Content

When you create unique and relevant content for your targeted customers, you’ll be on your way to developing a great digital marketing campaign. Your content can include blog posts, articles and even sharing relevant industry articles you did not create yourself. Ask for feedback on certain things you post and be prepared to respond to both positive and negative comments. People are more likely to engage with you if you demonstrate responsiveness, so having an active presence is valuable.

Utilize Visuals

There aren’t too many digital marketing strategies more effective than incorporating quality visuals. People scroll through their Twitter or Facebook feeds quickly sometimes, but chances are they are going to slow down or stop to take a look at a catchy image. Depending on the nature of your business, you could take a live video to promote a product or service, host a photo contest and encourage customers to use a specific hashtag and much more. Getting people to stop and look at your visual is one part of your digital marketing campaign, and having them engage with it requires an extra step.

Be Proactive in Your Own Engagement

You can’t assume potential customers are always going to reach out to you when they need a problem solved. Your company has to always be on the top of their minds, which can be accomplished with your social media marketing strategy. Being proactive means responding to posts by your targeted audience, responding appropriately to comments or questions, participating in group discussions, promoting community events, holding question-and-answer sessions and more. All of these are engaging activities that can boost your reputation and keep your customers thinking about your brand.

Blazing Social understands social media for business owners can be an overwhelming endeavor. Too many companies underutilize social media and may be leaving a lot of business on the table as a result. Boosting your social media engagement requires a constant and diligent effort that many business owners simply don’t have the time for. We are here to fill those gaps and can help you reach your goals. Don’t hesitate to contact us at any time to request a free demo and see how we can enhance your social media marketing strategy.