You have likely heard how important it is to engage with your followers on social media. But do you know why it’s so important? From a business standpoint, it may seem hard to justify dedicating a team specifically for developing and implementing a successful social media marketing strategy. But when you understand the impacts every single post has, it’s easier to prioritize and polish your social media marketing plan. We’ve taken a closer look at why engagement is so powerful and essential to do on social media, regardless of your organization’s size.

Your Customers Are On Social Media

One of the main reasons you should have a social media account is that your customers and potential customers are there. Consumers are shifting from relying on company websites to now finding credibility in companies based on how they engage on social media. Since millions of people are on social media and potentially spend hours each day across various platforms, engaging with them won’t take time away from their everyday activities. If a customer reaches out to you on social media, try to quickly resolve their concern or provide them with directions on how to get in touch with a representative. 

Public Engagements Are Impactful

You have to remember that every engagement and interaction you have with someone on social media is public information unless done via direct message. By responding to posts publicly, you may be helping the person who asked the questions, as well as others who had the same or similar questions. For example, some people don’t necessarily like to make posts on social media, but they look at what other people say. Many more people see your interactions with customers, and opinions are being formed about your company accordingly. So with that said, every public engagement is meaningful and impactful, so be careful with every post you make.

Quick Responses Equate To Happier Customers

A successful social media marketing strategy should consist of making a conscious effort to respond to followers quickly and be focused while doing so. Be as short and concise as possible with your responses. If you can’t provide a solution in a short post, then offer to contact the person separately to resolve their concerns. The last thing you want to do is get into a back-and-forth conversation trying to solve a customer’s problem via social media. The quicker you can come to a resolution, the happier the customer will be.

At Blazing Social, we believe prioritizing engagement is the most important social media marketing plan component. We understand social media for small business owners can be overwhelming at times with the other responsibilities you have. Our goal is to help you engage with potential customers on social media and make each platform turn into an asset for your company. Our experts are ready to help boost your social media engagement and directly impact your bottom line as a result, so contact us today to learn more about our services.