Whether you love or hate social media as a business owner, the truth is it’s necessary to stay on top of your industry. Not having a social media marketing plan can put you so far behind your competition that it … Read More
social media marketing plan
The Importance of Social Media Marketing for Businesses
How Often Should You Post on Social Media?
Most small business owners understand the benefits and importance of using social media for business, but they often don’t know exactly what they should be doing daily. Posting too much could annoy your audience to the point where they unfollow … Read More
Is Your Social Media ROI Living Up to Your Strategy?
Every solid social media strategy should involve setting measurable goals and evaluating them periodically. Sometimes you’ll hit your goals and need to create more aggressive ones, and sometimes you may have to scale back and make different adjustments. Business owners … Read More
How Customer Sentiment Analysis can be Beneficial
One of the biggest mistakes business owners make is not listening closely enough to their customers. The hard part is that, while some customers may call you directly to provide feedback, most customers will post about your brand on different … Read More
How to Respond to a Social Media Crisis
If your company has an active social media presence, then it will likely endure a crisis at some point. A social media crisis doesn’t necessarily lead to a failed business or social media marketing plan, but it does require some … Read More
Does Your Social Media Have a Strong Content Strategy?
Marketing your brand on social media is a no-brainer today. However, without an effective social media marketing strategy, you could be spinning your wheels with ineffective processes that don’t lead to sales. Setting measurable goals can help you understand how … Read More
Why Engage on Social Media?
You have likely heard how important it is to engage with your followers on social media. But do you know why it’s so important? From a business standpoint, it may seem hard to justify dedicating a team specifically for developing … Read More
The Use of Videos are More Effective Than You May Think
Consumers have become more reliant on videos to help them decide which product to purchase or even which company to do business with. Incorporating a video or two on your website may increase engagement slightly, but you have to also … Read More
What to Do if Your Social Media Isn’t Bringing New Clients
The dream for every business owner is to create content, share it on social media and sit back and watch the new clients come in. The reality is there’s a lot more to social marketing than this, and sometimes it … Read More