Doing social media marketing on your own can be a cost-effective approach for mortgage and real estate professionals, especially small groups or individuals with limited budgets. By handling social media tasks yourself, you can save on the fees you’d otherwise pay to an outsourcing company or freelancer. 

However, the Do-It-Yourself (DIY) approach to social media marketing also comes with significant challenges. It can be incredibly time-consuming, requiring consistent effort to create and post high quality content. Unless you have extensive social media marketing expertise, there’s a steep learning curve involved, and mistakes can be costly in terms of missed opportunities or even reputation damage.

Maintaining a consistent, high-quality social media presence requires a diverse set of skills, including copywriting, graphic design, and video production. For many businesses and individuals, it is not be feasible to have people with this breadth of expertise. Additionally, social media platforms and best practices are constantly evolving, making it challenging to stay up-to-date on the latest trends and changes.

Outsourcing Social Media Marketing

Outsourcing social media marketing to a specialized marketing company can be a viable option for businesses and individuals looking to leverage the expertise and resources of professionals in the field. One of the primary advantages of outsourcing is the ability to tap into a wealth of knowledge and experience that may not be readily available in-house.

Social media platforms are constantly evolving, and keeping up with the latest trends, algorithms, and best practices can be a daunting task. By partnering with a company specializing in social media marketing for the mortgage and real estate industries, businesses can benefit from their deep understanding of the landscape, enabling them to stay ahead of the curve and implement effective strategies.

Additionally, outsourcing can save businesses significant time and effort, allowing them to focus on their core operations and strengths. Social media marketing can be time-consuming, requiring consistent content creation. By delegating these tasks to professionals, businesses can free up internal resources and allocate them to other critical areas of their operations.

Factors to Consider for Outsourcing

When deciding whether to outsource your social media marketing or handle it in-house, several factors should be carefully evaluated. These include your budget, goals, target audience, preferred social platforms, and  content needs.

Budget: Outsourcing social media marketing can be more cost-effective than building an in-house team, especially for small businesses or those with limited resources. However, the costs can vary significantly depending on the company’s expertise, services offered, and the scope of work. It’s essential to have a clear understanding of your budget and what you’re willing to invest.

Goals: Your social media marketing goals should be well-defined and aligned with your overall business objectives. If your goals are primarily focused on brand awareness and lead generation, outsourcing may be a viable option.

Target Audience: Understanding your target audience is crucial for effective social media marketing. The mortgage and real estate target audience is a highly specific niche, where it is important to tailor content that promotes your specific services. Selecting a company that specializes in the mortgage and real estate industries is crucial to successful outsourcing social media marketing.

Social Platforms: The social platforms you plan to use for your marketing efforts should be a key consideration. The outsourcing company should have expertise in all the major social media platforms, such as Facebook, Instagram, LinkedIn, YouTube, TikTok, and Google My Business. 

Content Needs: The type and volume of content you require for your social media marketing efforts should also be evaluated. If you need a steady stream of high-quality, visually appealing content, outsourcing to a company with a dedicated creative team may be advantageous. 

If you are considering outsourcing your social media marketing, take a look at BlazingSocial, a marketing system that helps mortgage and real estate professionals with social media marketing. Our turn-key solution posts industry-specific content automatically across all your social media pages without the hassle, and for a fraction of the cost of doing it yourself, hiring consultants or high priced agencies.