Most social media marketing ideas companies discuss internally involve increasing their number of followers. It makes sense since the more followers you have, the better your chances are of engaging with customers and extending your reach. However, while increasing the number of new followers is important, you also have to appeal to your existing followers as well. Customer retention is critical and you can develop a social media strategy around it with these tips.
Be Simple And Predictable
No matter how many social media platforms you use, be consistent and predictable with your account name so consumers can easily find you. More people rely on social media to connect with companies today than ever before, so it’s important to be easy to find. And predictability with your posts can also be valuable. This doesn’t mean every post should be scheduled, but if you post a newsletter, sale, promotion or anything else regularly, stick with your schedule since more customers than you think are waiting to see it.
Respond Quickly To Social Media Followers
Increasing engagement is a critical component of any social media strategy. While some consumers will call your customer service phone number about a problem, many people will turn to social media. Whether it’s via a direct message or a public post, be sure to respond to the customer with a personal message quickly and professionally. You’re not only making an impression on the specific customer who contacts you, but other customers may be watching your response as well to see how you handle the situation. The quicker you are to respond and resolve a problem, the better your followers will feel about doing business with you in the future.
Use An Appropriate Tone With Your Audience
The tone you use when engaging with customers is telling. You don’t want to always use a sales pitch with each of your posts since customers may get burned out hearing it. Finding a tone that appeals to your customers and is still reflective of your overall brand may take some time, but is also critical in retaining customers.
Contribute To Discussions On Social Media
One of the most overlooked social media marketing ideas is the impact of contributing to discussions on various platforms. Identify some influencers within your industry that you have an interest in engaging with. Contribute to meaningful discussions with them frequently, but be careful not to go overboard. When you provide value to conversations, you’ll eventually be recognized and earn a positive reputation with the influencer.
No two digital media marketing strategies are alike. At Blazing Social, we understand this and use our knowledge as a basis for creating unique industry-specific marketing strategies for our customers. Increasing customer retention is an important social media strategy to think about and we can help brainstorm ideas and implement them into your strategy. We are more than happy to provide you with a demonstration of how we work, so don’t hesitate to contact us at any time to see the value we can offer your business.