Extending your Facebook reach can seem like an uphill battle for many business owners. Relying solely on your audience to share your content isn’t going to get you where you want to be in most cases. Your social media strategy … Read More
social media strategy
How to Extend Your Facebook Reach
How Social Media is Revitalizing Small Business Competition and Influencing the Bottom Line
Social media will always play an important role in the success of small businesses. However, there’s no one-size-fits-all social media strategy that works for everyone. You have to be willing to try new things, know your audience inside and out, … Read More
How to Tailor Your Social Media Depending on Which Generation is Your Audience
Being active on social media is critical to ensure your brand is widely known by your targeted audience. However, developing a social media strategy is often easier said than done. You have to think about many different factors when it … Read More
How Often Should You Post on Social Media?
Most small business owners understand the benefits and importance of using social media for business, but they often don’t know exactly what they should be doing daily. Posting too much could annoy your audience to the point where they unfollow … Read More
Is Your Social Media ROI Living Up to Your Strategy?
Every solid social media strategy should involve setting measurable goals and evaluating them periodically. Sometimes you’ll hit your goals and need to create more aggressive ones, and sometimes you may have to scale back and make different adjustments. Business owners … Read More
Hashtags are More Valuable Than You Think
Hashtags are arguably the most overused element in all of social media. The average person will use random hashtags that sound good, are funny, and sometimes not relevant at all. As a small business owner, though, it’s important to understand … Read More
Which Social Media Metrics Should You Track?
The social media content you post for your business can either work for you or against you. The tricky part about developing a social media strategy is you often don’t know what will be most effective until you try a … Read More
What You Need to Know About Social Mentions
Small businesses with social media accounts are likely being discussed online, whether it’s good or bad. When developing a social media marketing strategy, one of the goals you set may be to increase engagements and interactions, which could naturally increase … Read More
Does Your Social Media Have a Strong Content Strategy?
Marketing your brand on social media is a no-brainer today. However, without an effective social media marketing strategy, you could be spinning your wheels with ineffective processes that don’t lead to sales. Setting measurable goals can help you understand how … Read More
Top Two Tips for Social Media Engagement
Putting together a social media strategy can be as complicated as you want it to be. Setting goals and analyzing metrics are important, but you don’t want to get too consumed with the numbers and forget about the most crucial … Read More