The basic component of any online digital marketing strategy is tailoring it to your target audience. While this may seem obvious, it’s sometimes not as easy as it sounds depending on the industry you work in. For example, you may not necessarily want to target a specific age range if you’re in the real estate industry. Rather, you may want to target people in a specific city or a certain demographic. There isn’t a perfect social media marketing strategy that’s effective across the board for multiple industries. That’s why it’s important to follow these tips to narrow down your target audience.

Learn About Your Customers’ Interests

When you constantly try to sell your services on social media, chances are you won’t have the level of engagement you desire. Instead, a good social media strategy is to relate to your customers’ interests that may or may not be related to your specific business. If you’re in the real estate industry, consider posting content about homeownership, lawn care, home maintenance tips and other relevant topics. While these topics likely won’t lead directly to a business transaction, you’ll increase engagement and can see what your customers care about.

Use Appropriate Hashtags

Using hashtags is a basic component of any social media marketing strategy. This strategy requires a little trial and error to see which hashtags are most relevant to your audience. But once you identify the most influential ones, you can tailor your content to those interests. Sometimes all it takes is identifying one relevant hashtag to lead you to others. Using them appropriately will boost your influence and your followers at the same time.

Take A Close Look At Your Existing Customers

Sometimes you don’t have to look any further than your existing customers to find your target audience on social media. If your customers have a social media account, follow them to see what they are interested in. It’s easy to overcomplicate a social media strategy, so don’t overlook the fact that you have a solid data point to evaluate with your existing customers. When you can relate to those existing customers, they might share your posts and content with their network, which will help your network grow organically.

Blazing Social is here to help companies simplify their online digital marketing strategy. Not only can we help you identify your target audience on social media, but we can also expand your network accordingly and organically in many different ways. Our social media strategy has several basic components, and we also tailor strategies based on your needs and structure. It’s never too early or too late to prioritize your social media marketing strategy, so contact us today for a free trial and get a jump start on yours.