Extending your Facebook reach can seem like an uphill battle for many business owners. Relying solely on your audience to share your content isn’t going to get you where you want to be in most cases. Your social media strategy … Read More
social media marketing
How to Extend Your Facebook Reach
How to Increase Sales Through Social Media Marketing
Understanding a customer’s journey through the sales funnel is essential for reaching your company’s sales goals. A major part of the sales funnel today that wasn’t present several years ago is social media. Consumers look for social media content to … Read More
Could Your Company Benefit From Outsourcing Your Social Media Marketing?
Companies today that don’t have one or more social media accounts aren’t taking advantage of potential opportunities. However, creating a new social media and marketing department isn’t ideal for most companies for many reasons. The growth of social media has … Read More
Hashtags are More Valuable Than You Think
Hashtags are arguably the most overused element in all of social media. The average person will use random hashtags that sound good, are funny, and sometimes not relevant at all. As a small business owner, though, it’s important to understand … Read More
What You Need to Know About Social Mentions
Small businesses with social media accounts are likely being discussed online, whether it’s good or bad. When developing a social media marketing strategy, one of the goals you set may be to increase engagements and interactions, which could naturally increase … Read More
Does Your Social Media Have a Strong Content Strategy?
Marketing your brand on social media is a no-brainer today. However, without an effective social media marketing strategy, you could be spinning your wheels with ineffective processes that don’t lead to sales. Setting measurable goals can help you understand how … Read More
What to Do When Your Social Media Marketing Isn’t Working
Too many business owners make the mistake of thinking the more followers they have on social media, the higher their profits will be. This may be true in some situations, but social media marketing is always a work in progress. … Read More
Is Organic Social Media Marketing Here to Stay?
Whether you’ve recently opened your business or if you’ve been established for several years, finding the perfect marketing plan can be challenging. This is especially true when it comes to social media marketing. With paid social media ads becoming the … Read More
The Use of Videos are More Effective Than You May Think
Consumers have become more reliant on videos to help them decide which product to purchase or even which company to do business with. Incorporating a video or two on your website may increase engagement slightly, but you have to also … Read More
What to Do if Your Social Media Isn’t Bringing New Clients
The dream for every business owner is to create content, share it on social media and sit back and watch the new clients come in. The reality is there’s a lot more to social marketing than this, and sometimes it … Read More