online digital marketing

social media marketing plan

How Customer Sentiment Analysis can be Beneficial

One of the biggest mistakes business owners make is not listening closely enough to their customers. The hard part is that, while some customers may call you directly to provide feedback, most customers will post about your brand on different … Read More

social media marketing plan

How to Respond to a Social Media Crisis

If your company has an active social media presence, then it will likely endure a crisis at some point. A social media crisis doesn’t necessarily lead to a failed business or social media marketing plan, but it does require some … Read More

social media strategy

Which Social Media Metrics Should You Track?

The social media content you post for your business can either work for you or against you. The tricky part about developing a social media strategy is you often don’t know what will be most effective until you try a … Read More

social media marketing

How to Find Your Target Audience on Social Media

The basic component of any online digital marketing strategy is tailoring it to your target audience. While this may seem obvious, it’s sometimes not as easy as it sounds depending on the industry you work in. For example, you may … Read More

social marketing strategy

How to Measure Social Media Marketing Success

If you’re going to spend time, money, effort and resources on online digital marketing through social media, then it’s a wise decision to measure its success closely. Most of the time success in business is defined in terms of return … Read More

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