Word-of-mouth marketing has been a viable strategy since the beginning of human communication. Statistics show people are more likely to trust the opinion of their friend, family member or co-worker than the opinion of a complete stranger or the company themselves. So while you may put together the perfect social media promotion, it may not be as effective as you think if you don’t get people to talk about it. Marketing through social media is much more challenging than business owners initially think, so implementing word-of-mouth marketing can make your efforts more impactful. Here’s how you can make it work in your favor.
Be Engaging With Your Followers
In this day and age, word-of-mouth marketing through social media involves creating content that people are compelled to share with their followers. You may earn followers that never become customers, but if you create content that’s engaging enough, they could share it with their followers and get a customer that way.
Engagement isn’t just creating relevant content, though. You need to pay close attention to what others are saying about you on social media. Responding to both negative and positive comments can have a profound impact on your image and should be a primary piece of your social marketing strategy.
Provide Followers With Useful Content
Useful content means creating engaging posts that compel your followers to share it with their friends and talk about it. Your social media promotion can be a mix of funny, emotional, factual, entertaining or anything else you deem appropriate. Just always remember to tie in your specific product or service that solves a problem for your intended customer base. There’s no better example of word-of-mouth marketing through social media than when a post goes viral. Most of the time, the company never expected their particular post to go viral, but it proves how impactful word-of-mouth is when it comes to social media.
Connect With and Empower Your Followers
Another great social marketing strategy is to share posts, opinions and feedback from your customers about your products or services. A good social media promotion can empower your followers to feel like they can be a part of your company by simply engaging with your social media accounts. Creating these relationships is very impactful and can lead to more followers and conversions over the years.
Blazing Social believes every social media marketing strategy should be unique. However, it’s hard to ignore the power of word-of-mouth, so every strategy should be focused on how to improve that aspect. Whether you’re in the real estate, mortgage, insurance, title insurance or other general business industries, we can develop a package specifically for your company. Start by requesting a free demo today to see how we can help.