The 80/20 rule in social media marketing is a powerful concept that can make a significant difference in your approach to engaging with your audience. This rule suggests that 80% of your social media content should be focused on providing value, building relationships, and offering helpful information to your audience, while the remaining 20% can be dedicated to promoting your products or services.

By following this principle, you can establish a strong connection with your followers, positioning yourself as a trusted resource in your industry. This approach not only fosters loyalty among your audience but also increases the likelihood of them engaging with your promotional content when it is shared.

Embracing the 80/20 rule can elevate your social media presence, allowing you to capitalize on the true potential of these platforms to expand your reach and grow your business. This strategy empowers you to create meaningful connections, drive engagement, and ultimately, achieve your marketing objectives. A balanced and value-driven approach is key to making the most of your social media presence.

While the 80/20 rule is a powerful strategy to get the most out of your social media presence, it is difficult to achieve on a consistent basis. It’s relatively easy to create posts that promote your services since that is what you are engaged in day to day. The other 80%, however, is much more difficult. It requires a lot of time to research topics and create posts that provide value and helpful information to your audience.

We created BlazingSocial to provide the 80% of the 80/20 social media strategy so you don’t have to. The service provides a wide variety of engaging content that are automatically posted to your social media pages. This gives you the consistency you need to engage your audience without the hassle, giving you more time to focus on your core business. BlazingSocial posts many different types of content for your business.  

• Weekly Economic and Industry News
• Mortgage Tips
• Real Estate Tips
• Motivational Quotes
• Holiday and Special Day Posts
• Industry Niche Posts (Fix & flip, ADUs, SBA, USDA,
• HELOC, Commercial, Reverse Mortgage, Title Insurance, and more)

Interested in seeing examples with your branding?