Putting together a social media strategy can be as complicated as you want it to be. Setting goals and analyzing metrics are important, but you don’t want to get too consumed with the numbers and forget about the most crucial factor: engagement. Every piece of social media content you post should be engaging in some ways. Whether it’s a poll, asking a question about a product or service, or even posting something off-topic, the goal is to get your followers interested enough to respond. Engagement is one of the simplest things companies can do on social media, and when done correctly, it can show up positively in your bottom line. These tips can help you engage with your followers the right way.
Respond To People On Social Media
The number one rule for social media engagement is to reply to posts made by your followers. If you can, reply to every single person, even if it’s just to say “thanks.” It’s especially important to reply to people who comment on your products or services, even if those comments aren’t positive. Not only will you earn the trust and respect from that particular customer, but you can guarantee other followers are watching and waiting to see how you respond. No response to a complaint is the worst thing you can do, so it’s always better to try to alleviate the concern as quickly as possible, even if you simply offer an apology and provide them with contact information to speak with a customer service representative.
Put A Personal Touch On Social Media Posts
Your social media followers don’t know who is making the posts behind your company’s platform. Some followers don’t care, but it does add a personal touch if you put a signature at the end of every post or reply, so people know whom they are responding to. This personal touch is particularly important when responding to a customer’s inquiry, either publicly or privately, through direct messages. Nothing fancy is needed, and many companies simply use the person’s first name or initials to add their personal touch. People on social media want to create a relationship with whom they engage with, so including a name to a post helps.
Depending on the number of followers you have across multiple social media platforms, you may have to use certain social media services to help you keep track of your mentions. Some third-party tools are available to ensure you don’t miss any opportunities to engage with people on social media. By using the tools and resources available, you can focus your efforts on what matters most, which is spending time engaging with customers and potential customers.
Blazing Social provides social media services to help your organization remain engaged with people on social media. We tailor our services specific to your industry and your organization’s goals to ensure you get the most out of every post. Our professionals can help you develop a comprehensive social media strategy to help your business grow, so contact us today to begin a free trial and see what we have to offer.