What to Do When Your Social Media Marketing Isn’t Working

social media and marketing

Too many business owners make the mistake of thinking the more followers they have on social media, the higher their profits will be. This may be true in some situations, but social media marketing is always a work in progress. A strategy you put together a couple of years ago to increase your number of followers may have been successful, but what do you do if those followers didn’t increase your conversion rate as you had hoped? When it comes to social media and marketing, tweaks are always required along the way. Here are some tips to consider when your social media strategy needs to be re-worked.

Tell A Story

With social media marketing, it’s important to remember your followers don’t always want to hear about your latest product or promotion. If you’re constantly selling something, you may drive your followers away since they don’t want their news feed to be cluttered with sales pitches. Instead, consider mixing in some stories with your posts. These don’t have to be stories about your products or services, and they don’t even have to be relevant to your industry. There’s nothing wrong with telling feel-good stories about experiences that help people put situations into perspective or motivate them in different ways.

Let Your Followers See Who You Are

Showing your face as a business owner is an important part of social media marketing. Consumers today want to know who they are doing business with. When they can see your face either in images, videos or live content, they will feel more of a personal connection with you and your business. Provide behind-the-scenes content, show your personality and demonstrate to your followers how much you care about them in different ways.

Focus On Engaging With Your True Follower Base

It’s better to have 1,000 engaged followers rather than 10,000 followers you don’t know anything about. The best social media strategy for engaging with your followers is to communicate with them. Comment on their posts, start polls or surveys on different platforms and more to connect with them. Conversations can lead to a more engaged follower base, which can only help your bottom line.

Make An Impact On Your Followers

Once you start prioritizing creating relationships with your social media followers, you can make a relevant impact on them. Understanding their needs and desires can lead to mutually beneficial opportunities. For example, you could become a sponsor for a charity one of your followers is involved in. Your sponsorship helps the organization, while also providing you with business exposure and potential sales. You never know what relationships can lead to on social media, but they could make a significant impact in many areas.

Blazing Social can help revamp your social media marketing strategy no matter where it currently stands. Sometimes just a few tweaks are needed, while other times a complete re-work would be beneficial. We can help you evaluate your current strategy and make appropriate recommendations, so contact us today to see how we can help.

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