Understanding a customer’s journey through the sales funnel is essential for reaching your company’s sales goals. A major part of the sales funnel today that wasn’t present several years ago is social media. Consumers look for social media content to … Read More
social media and marketing
How to Tailor Your Social Media Depending on Which Generation is Your Audience
Being active on social media is critical to ensure your brand is widely known by your targeted audience. However, developing a social media strategy is often easier said than done. You have to think about many different factors when it … Read More
Could Your Company Benefit From Outsourcing Your Social Media Marketing?
Companies today that don’t have one or more social media accounts aren’t taking advantage of potential opportunities. However, creating a new social media and marketing department isn’t ideal for most companies for many reasons. The growth of social media has … Read More
How to Respond to a Social Media Crisis
If your company has an active social media presence, then it will likely endure a crisis at some point. A social media crisis doesn’t necessarily lead to a failed business or social media marketing plan, but it does require some … Read More
What to Do When Your Social Media Marketing Isn’t Working
Too many business owners make the mistake of thinking the more followers they have on social media, the higher their profits will be. This may be true in some situations, but social media marketing is always a work in progress. … Read More
The Importance of Online Reputation and How it Impacts Business
The vast majority of people who purchase goods and services today will conduct an online search before doing so. Not only are those consumers looking for positive reviews on the product or service, but they also want to know about … Read More
