When establishing a great social presence, one of the main
things you want to do is create high-quality video content. Why should you
consider focusing more on video rather than posting images or written content?
It’s quite easy to understand: videos have a huge popularity online these days,
and they are by far the preferred way for people to educate, inform, and
improve themselves.
In fact, 85%
of internet users are watching videos every month, a clear sign that videos are
the way to go on social media. 91% of people also prefer video content
when compared to other types of media created by a brand. Not only that, but
there are other benefits that come from creating video content, as you will
notice below!
Videos are the easiest way to access and consume information
There’s a reason why people spend
over 17
hours a week watching content online. That’s because you don’t need any previous
knowledge or expertise to watch a video. It’s readily accessible, and social
sites also make it very easy to share those videos you liked. It’s also a
rather relaxing activity, but at the same time, you stay connected with brands
and people that you trust/value.
Measuring video impact
Every social media website has
analytics, the means to help you measure how impactful your videos are. You can
see important information, such as geographic location, demographics,
preferences, and so on. In doing so, you will have a much better idea of what
content people like, and also who is your main audience. All of that info is
vital when it comes to establishing a connection with clients and helping them
fulfill their needs.
Videos are very engaging
Videos are also very interesting
and engaging to watch. People are far more likely to watch a video rather than
read a text-based post these days. Not only that, but it’s even more valid for
the younger generations. It’s also easier to maintain the focus and attention
of your audience with a 1-minute video (or shorter) when compared to a
2000-word blog post. Of course, you still need to use multiple mediums to
connect with audiences, but it’s crucial to focus specifically on video
creation.
Social media algorithms tend to prefer videos over other content types
Short-form videos, in particular,
have become very popular over the past few years, and social algorithms tend to
prefer that. It’s very common for social sites to highlight videos in prime
spots instead of written or image-based content. That means it’s easier for you
to surpass competitors if you create videos often. After all, many social sites
have their specific place for video content, be it shorts or reels.
Mobile users prefer videos over written content
Mobile users are over 50% of the
internet userbase right now. And the reality is that mobile users tend to
prefer video over other types of content. It’s something they can watch on the
go, and it’s already something that fits their screen size and offers a native
experience. If you try to read something on a website without a responsive
design, that can be very difficult. Plus, you don’t really need to focus that
much to watch a video on mobile; you can easily do something and still listen!
It’s a perfect tool to evoke emotions
In order to generate engagement,
your focus is to evoke emotions. And that’s exactly what a video does. It helps
you generate emotions and it also encourages people to take action. That’s
extremely helpful because you get to connect with people, understand any
challenges they are facing, and then offer them the right solution. Great
videos are the main driver when it comes to sales, and that’s exactly what you
want to pursue.
Building authority and trust
Videos are very easy to share,
and thousands and thousands of people will share valuable content. That’s great
for your online presence because it establishes trust with clients. Not only
that, but you will also establish authority within the industry, which can
bring many opportunities down the line.
You can lean onto various types of video content
You’re not limited to a single
type of video. For example, you can focus on creating informative videos based
on client feedback and what they are interested in. Or you can start creating
videos about you, your team and so on. Social media is also the perfect place
where you can share videos about your product, or where you can share explainer
videos regarding your content.
Conclusion
It’s a great idea to start creating amazing, engaging, and
helpful video content for your social media presence. Doing that will make it
easier to connect with the target audience, but also offer them the right
solutions based on their expectations. If you’re not already creating videos
for social media, get started with it right away, as it can be incredibly
helpful!
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