When establishing a great social presence, one of the main things you want to do is create high-quality video content. Why should you consider focusing more on video rather than posting images or written content? It’s quite easy to understand: videos have a huge popularity online these days, and they are by far the preferred way for people to educate, inform, and improve themselves.

In fact, 85% of internet users are watching videos every month, a clear sign that videos are the way to go on social media. 91% of people also prefer video content when compared to other types of media created by a brand. Not only that, but there are other benefits that come from creating video content, as you will notice below!

Videos are the easiest way to access and consume information

There’s a reason why people spend over 17 hours a week watching content online. That’s because you don’t need any previous knowledge or expertise to watch a video. It’s readily accessible, and social sites also make it very easy to share those videos you liked. It’s also a rather relaxing activity, but at the same time, you stay connected with brands and people that you trust/value.

Measuring video impact

Every social media website has analytics, the means to help you measure how impactful your videos are. You can see important information, such as geographic location, demographics, preferences, and so on. In doing so, you will have a much better idea of what content people like, and also who is your main audience. All of that info is vital when it comes to establishing a connection with clients and helping them fulfill their needs.

Videos are very engaging

Videos are also very interesting and engaging to watch. People are far more likely to watch a video rather than read a text-based post these days. Not only that, but it’s even more valid for the younger generations. It’s also easier to maintain the focus and attention of your audience with a 1-minute video (or shorter) when compared to a 2000-word blog post. Of course, you still need to use multiple mediums to connect with audiences, but it’s crucial to focus specifically on video creation.

Social media algorithms tend to prefer videos over other content types

Short-form videos, in particular, have become very popular over the past few years, and social algorithms tend to prefer that. It’s very common for social sites to highlight videos in prime spots instead of written or image-based content. That means it’s easier for you to surpass competitors if you create videos often. After all, many social sites have their specific place for video content, be it shorts or reels.

Mobile users prefer videos over written content

Mobile users are over 50% of the internet userbase right now. And the reality is that mobile users tend to prefer video over other types of content. It’s something they can watch on the go, and it’s already something that fits their screen size and offers a native experience. If you try to read something on a website without a responsive design, that can be very difficult. Plus, you don’t really need to focus that much to watch a video on mobile; you can easily do something and still listen!

It’s a perfect tool to evoke emotions

In order to generate engagement, your focus is to evoke emotions. And that’s exactly what a video does. It helps you generate emotions and it also encourages people to take action. That’s extremely helpful because you get to connect with people, understand any challenges they are facing, and then offer them the right solution. Great videos are the main driver when it comes to sales, and that’s exactly what you want to pursue.

Building authority and trust

Videos are very easy to share, and thousands and thousands of people will share valuable content. That’s great for your online presence because it establishes trust with clients. Not only that, but you will also establish authority within the industry, which can bring many opportunities down the line.

You can lean onto various types of video content

You’re not limited to a single type of video. For example, you can focus on creating informative videos based on client feedback and what they are interested in. Or you can start creating videos about you, your team and so on. Social media is also the perfect place where you can share videos about your product, or where you can share explainer videos regarding your content.

Conclusion

It’s a great idea to start creating amazing, engaging, and helpful video content for your social media presence. Doing that will make it easier to connect with the target audience, but also offer them the right solutions based on their expectations. If you’re not already creating videos for social media, get started with it right away, as it can be incredibly helpful!