Small business owners have to have at least one social media account. Not doing so could put you far behind your competition and potentially even lose existing customers. However, simply having a social media account isn’t enough either. With successful … Read More
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Could Your Company Benefit From Outsourcing Your Social Media Marketing?
Companies today that don’t have one or more social media accounts aren’t taking advantage of potential opportunities. However, creating a new social media and marketing department isn’t ideal for most companies for many reasons. The growth of social media has … Read More
Bring Your Brand to Light on Social Media
Every company and brand should be on social media, but it’s not good enough just to simply have an account. You have to be active and engage with your audience while providing them quality content that provides value to them. … Read More
How to Catch and Keep Your Audience’s Attention
Simply starting an online business and expecting customers to flock to your website is unrealistic. With so much competition online, you have to distinguish yourself and build your brand reputation with customers. Some of the most effective ways to do … Read More
3 Ways to Achieve Your Social Media Goals
Social media for small business owners is more important than ever before. The hardest part is finding the right strategy that fits your business model and helps you set yourself apart from your competitors. While producing quality social media content … Read More
How Often Should You Post on Social Media?
Most small business owners understand the benefits and importance of using social media for business, but they often don’t know exactly what they should be doing daily. Posting too much could annoy your audience to the point where they unfollow … Read More
5 Social Media Marketing Mistakes to Avoid
Social media is a platform that can accelerate your business to new heights or make it crash quickly. For most business owners, the results of using social media services lie somewhere in the middle. However, if you’re going to spend … Read More
Is Your Social Media ROI Living Up to Your Strategy?
Every solid social media strategy should involve setting measurable goals and evaluating them periodically. Sometimes you’ll hit your goals and need to create more aggressive ones, and sometimes you may have to scale back and make different adjustments. Business owners … Read More
How Customer Sentiment Analysis can be Beneficial
One of the biggest mistakes business owners make is not listening closely enough to their customers. The hard part is that, while some customers may call you directly to provide feedback, most customers will post about your brand on different … Read More
Hashtags are More Valuable Than You Think
Hashtags are arguably the most overused element in all of social media. The average person will use random hashtags that sound good, are funny, and sometimes not relevant at all. As a small business owner, though, it’s important to understand … Read More
