Every solid social media strategy should involve setting measurable goals and evaluating them periodically. Sometimes you’ll hit your goals and need to create more aggressive ones, and sometimes you may have to scale back and make different adjustments. Business owners … Read More
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How Customer Sentiment Analysis can be Beneficial
One of the biggest mistakes business owners make is not listening closely enough to their customers. The hard part is that, while some customers may call you directly to provide feedback, most customers will post about your brand on different … Read More
Hashtags are More Valuable Than You Think
Hashtags are arguably the most overused element in all of social media. The average person will use random hashtags that sound good, are funny, and sometimes not relevant at all. As a small business owner, though, it’s important to understand … Read More
4 Small Business Social Media Marketing Tips
As a small business owner, you may have heard about the power of social media to help you grow your business. However, simply posting social media content frequently isn’t enough to give you new customers and improve your bottom line. … Read More
How to Respond to a Social Media Crisis
If your company has an active social media presence, then it will likely endure a crisis at some point. A social media crisis doesn’t necessarily lead to a failed business or social media marketing plan, but it does require some … Read More
Which Social Media Metrics Should You Track?
The social media content you post for your business can either work for you or against you. The tricky part about developing a social media strategy is you often don’t know what will be most effective until you try a … Read More
What You Need to Know About Social Mentions
Small businesses with social media accounts are likely being discussed online, whether it’s good or bad. When developing a social media marketing strategy, one of the goals you set may be to increase engagements and interactions, which could naturally increase … Read More
Does Your Social Media Have a Strong Content Strategy?
Marketing your brand on social media is a no-brainer today. However, without an effective social media marketing strategy, you could be spinning your wheels with ineffective processes that don’t lead to sales. Setting measurable goals can help you understand how … Read More
Are You Actively Social Listening?
One of the most defining characteristics of social media is sharing information, ideas, thoughts, opinions, content, and more among the community. Sharing social media content is a fun thing to participate in, but you also have to listen to what’s … Read More
Why Engage on Social Media?
You have likely heard how important it is to engage with your followers on social media. But do you know why it’s so important? From a business standpoint, it may seem hard to justify dedicating a team specifically for developing … Read More
