Understanding a customer’s journey through the sales funnel is essential for reaching your company’s sales goals. A major part of the sales funnel today that wasn’t present several years ago is social media. Consumers look for social media content to … Read More
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The Importance of Social Media Marketing for Businesses
Whether you love or hate social media as a business owner, the truth is it’s necessary to stay on top of your industry. Not having a social media marketing plan can put you so far behind your competition that it … Read More
How to Tailor Your Social Media Depending on Which Generation is Your Audience
Being active on social media is critical to ensure your brand is widely known by your targeted audience. However, developing a social media strategy is often easier said than done. You have to think about many different factors when it … Read More
The Right Social Media Interactions Can Increase Loyal Customers
Small business owners have to have at least one social media account. Not doing so could put you far behind your competition and potentially even lose existing customers. However, simply having a social media account isn’t enough either. With successful … Read More
Could Your Company Benefit From Outsourcing Your Social Media Marketing?
Companies today that don’t have one or more social media accounts aren’t taking advantage of potential opportunities. However, creating a new social media and marketing department isn’t ideal for most companies for many reasons. The growth of social media has … Read More
Bring Your Brand to Light on Social Media
Every company and brand should be on social media, but it’s not good enough just to simply have an account. You have to be active and engage with your audience while providing them quality content that provides value to them. … Read More
How to Catch and Keep Your Audience’s Attention
Simply starting an online business and expecting customers to flock to your website is unrealistic. With so much competition online, you have to distinguish yourself and build your brand reputation with customers. Some of the most effective ways to do … Read More
3 Ways to Achieve Your Social Media Goals
Social media for small business owners is more important than ever before. The hardest part is finding the right strategy that fits your business model and helps you set yourself apart from your competitors. While producing quality social media content … Read More
How Often Should You Post on Social Media?
Most small business owners understand the benefits and importance of using social media for business, but they often don’t know exactly what they should be doing daily. Posting too much could annoy your audience to the point where they unfollow … Read More
5 Social Media Marketing Mistakes to Avoid
Social media is a platform that can accelerate your business to new heights or make it crash quickly. For most business owners, the results of using social media services lie somewhere in the middle. However, if you’re going to spend … Read More
