Putting together a social media strategy can be as complicated as you want it to be. Setting goals and analyzing metrics are important, but you don’t want to get too consumed with the numbers and forget about the most crucial …
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September 24, 2020
4 Ways to Use Social Media to Increase Your Customer Retention
Most social media marketing ideas companies discuss internally involve increasing their number of followers. It makes sense since the more followers you have, the better your chances are of engaging with customers and extending your reach. However, while increasing the …
September 22, 2020
What to Do When Your Social Media Marketing Isn’t Working
Too many business owners make the mistake of thinking the more followers they have on social media, the higher their profits will be. This may be true in some situations, but social media marketing is always a work in progress. …
September 17, 2020
Is Organic Social Media Marketing Here to Stay?
Whether you’ve recently opened your business or if you’ve been established for several years, finding the perfect marketing plan can be challenging. This is especially true when it comes to social media marketing. With paid social media ads becoming the …
September 15, 2020
The Use of Videos are More Effective Than You May Think
Consumers have become more reliant on videos to help them decide which product to purchase or even which company to do business with. Incorporating a video or two on your website may increase engagement slightly, but you have to also …
September 10, 2020
What to Do if Your Social Media Isn’t Bringing New Clients
The dream for every business owner is to create content, share it on social media and sit back and watch the new clients come in. The reality is there’s a lot more to social marketing than this, and sometimes it …
September 8, 2020
Social Media Word of Mouth is More Impactful Than You Think
Word-of-mouth marketing has been a viable strategy since the beginning of human communication. Statistics show people are more likely to trust the opinion of their friend, family member or co-worker than the opinion of a complete stranger or the company …
September 3, 2020
Lean on LinkedIn to Promote Your Online Brand
Social media is one of the best ways to get your business visible online. Exposing your business on various social media platforms is a good idea to reach different audiences. However, every online digital marketing strategy should have a focus, …
September 1, 2020
How to Incorporate Social Media Into the Customer Journey
Customers don’t like to be sold a product or service. Rather, they would like to be presented with information about your product or service and be allowed to make an informed decision based on it. This is true whether you’re …
What to Do if Your Social Media Isn’t Bringing New Clients
The dream for every business owner is to create content, share it on social media and sit back and watch the new clients come in. The reality is there’s a lot more to social marketing than this, and sometimes it … Read More
Social Media Word of Mouth is More Impactful Than You Think
Word-of-mouth marketing has been a viable strategy since the beginning of human communication. Statistics show people are more likely to trust the opinion of their friend, family member or co-worker than the opinion of a complete stranger or the company … Read More
Lean on LinkedIn to Promote Your Online Brand
Social media is one of the best ways to get your business visible online. Exposing your business on various social media platforms is a good idea to reach different audiences. However, every online digital marketing strategy should have a focus, … Read More
How to Incorporate Social Media Into the Customer Journey
Customers don’t like to be sold a product or service. Rather, they would like to be presented with information about your product or service and be allowed to make an informed decision based on it. This is true whether you’re … Read More
How to Find Your Target Audience on Social Media
The basic component of any online digital marketing strategy is tailoring it to your target audience. While this may seem obvious, it’s sometimes not as easy as it sounds depending on the industry you work in. For example, you may … Read More
Are You Ready to Increase Your Social Media Engagement?
There are many misconceptions surrounding what social media engagement actually is. Most people believe engagement is simply the number of likes, shares and comments on any given post. However, while these actions demonstrate interest from your followers, they don’t necessarily … Read More
3 Ways to Reach the Millennial Age Group on Your Social Media
No matter what industry you’re in, marketing to the millennial age group has to be a priority. This age group is quickly becoming one of the largest groups of consumers and they tend to be vastly different than other age … Read More
Boost Your Brand With These Social Media Ideas
While there’s plenty of negativity in the news about social media, it provides an amazing opportunity for companies to boost their brand in positive ways. There isn’t one single successful social media marketing strategy that works for everyone, so it’s … Read More
How to Measure Social Media Marketing Success
If you’re going to spend time, money, effort and resources on online digital marketing through social media, then it’s a wise decision to measure its success closely. Most of the time success in business is defined in terms of return … Read More
The Importance of Online Reputation and How it Impacts Business
The vast majority of people who purchase goods and services today will conduct an online search before doing so. Not only are those consumers looking for positive reviews on the product or service, but they also want to know about … Read More
