Every solid social media strategy should involve setting measurable goals and evaluating them periodically. Sometimes you’ll hit your goals and need to create more aggressive ones, and sometimes you may have to scale back and make different adjustments. Business owners … Read More
Hashtags are More Valuable Than You Think
Hashtags are arguably the most overused element in all of social media. The average person will use random hashtags that sound good, are funny, and sometimes not relevant at all. As a small business owner, though, it’s important to understand … Read More
Which Social Media Metrics Should You Track?
The social media content you post for your business can either work for you or against you. The tricky part about developing a social media strategy is you often don’t know what will be most effective until you try a … Read More
What You Need to Know About Social Mentions
Small businesses with social media accounts are likely being discussed online, whether it’s good or bad. When developing a social media marketing strategy, one of the goals you set may be to increase engagements and interactions, which could naturally increase … Read More
Does Your Social Media Have a Strong Content Strategy?
Marketing your brand on social media is a no-brainer today. However, without an effective social media marketing strategy, you could be spinning your wheels with ineffective processes that don’t lead to sales. Setting measurable goals can help you understand how … Read More
Top Two Tips for Social Media Engagement
Putting together a social media strategy can be as complicated as you want it to be. Setting goals and analyzing metrics are important, but you don’t want to get too consumed with the numbers and forget about the most crucial … Read More
4 Ways to Use Social Media to Increase Your Customer Retention
Most social media marketing ideas companies discuss internally involve increasing their number of followers. It makes sense since the more followers you have, the better your chances are of engaging with customers and extending your reach. However, while increasing the … Read More
What to Do When Your Social Media Marketing Isn’t Working
Too many business owners make the mistake of thinking the more followers they have on social media, the higher their profits will be. This may be true in some situations, but social media marketing is always a work in progress. … Read More
Is Organic Social Media Marketing Here to Stay?
Whether you’ve recently opened your business or if you’ve been established for several years, finding the perfect marketing plan can be challenging. This is especially true when it comes to social media marketing. With paid social media ads becoming the … Read More
What to Do if Your Social Media Isn’t Bringing New Clients
The dream for every business owner is to create content, share it on social media and sit back and watch the new clients come in. The reality is there’s a lot more to social marketing than this, and sometimes it … Read More
