Simply starting an online business and expecting customers to flock to your website is unrealistic. With so much competition online, you have to distinguish yourself and build your brand reputation with customers. Some of the most effective ways to do … Read More
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3 Ways to Achieve Your Social Media Goals
Social media for small business owners is more important than ever before. The hardest part is finding the right strategy that fits your business model and helps you set yourself apart from your competitors. While producing quality social media content … Read More
How Often Should You Post on Social Media?
Most small business owners understand the benefits and importance of using social media for business, but they often don’t know exactly what they should be doing daily. Posting too much could annoy your audience to the point where they unfollow … Read More
5 Social Media Marketing Mistakes to Avoid
Social media is a platform that can accelerate your business to new heights or make it crash quickly. For most business owners, the results of using social media services lie somewhere in the middle. However, if you’re going to spend … Read More
Is Your Social Media ROI Living Up to Your Strategy?
Every solid social media strategy should involve setting measurable goals and evaluating them periodically. Sometimes you’ll hit your goals and need to create more aggressive ones, and sometimes you may have to scale back and make different adjustments. Business owners … Read More
How Customer Sentiment Analysis can be Beneficial
One of the biggest mistakes business owners make is not listening closely enough to their customers. The hard part is that, while some customers may call you directly to provide feedback, most customers will post about your brand on different … Read More
Hashtags are More Valuable Than You Think
Hashtags are arguably the most overused element in all of social media. The average person will use random hashtags that sound good, are funny, and sometimes not relevant at all. As a small business owner, though, it’s important to understand … Read More
4 Small Business Social Media Marketing Tips
As a small business owner, you may have heard about the power of social media to help you grow your business. However, simply posting social media content frequently isn’t enough to give you new customers and improve your bottom line. … Read More
How to Respond to a Social Media Crisis
If your company has an active social media presence, then it will likely endure a crisis at some point. A social media crisis doesn’t necessarily lead to a failed business or social media marketing plan, but it does require some … Read More
Which Social Media Metrics Should You Track?
The social media content you post for your business can either work for you or against you. The tricky part about developing a social media strategy is you often don’t know what will be most effective until you try a … Read More
