Word-of-mouth marketing has been a viable strategy since the beginning of human communication. Statistics show people are more likely to trust the opinion of their friend, family member or co-worker than the opinion of a complete stranger or the company … Read More
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Lean on LinkedIn to Promote Your Online Brand
Social media is one of the best ways to get your business visible online. Exposing your business on various social media platforms is a good idea to reach different audiences. However, every online digital marketing strategy should have a focus, … Read More
How to Incorporate Social Media Into the Customer Journey
Customers don’t like to be sold a product or service. Rather, they would like to be presented with information about your product or service and be allowed to make an informed decision based on it. This is true whether you’re … Read More
How to Find Your Target Audience on Social Media
The basic component of any online digital marketing strategy is tailoring it to your target audience. While this may seem obvious, it’s sometimes not as easy as it sounds depending on the industry you work in. For example, you may … Read More
Are You Ready to Increase Your Social Media Engagement?
There are many misconceptions surrounding what social media engagement actually is. Most people believe engagement is simply the number of likes, shares and comments on any given post. However, while these actions demonstrate interest from your followers, they don’t necessarily … Read More
3 Ways to Reach the Millennial Age Group on Your Social Media
No matter what industry you’re in, marketing to the millennial age group has to be a priority. This age group is quickly becoming one of the largest groups of consumers and they tend to be vastly different than other age … Read More
Boost Your Brand With These Social Media Ideas
While there’s plenty of negativity in the news about social media, it provides an amazing opportunity for companies to boost their brand in positive ways. There isn’t one single successful social media marketing strategy that works for everyone, so it’s … Read More
How to Measure Social Media Marketing Success
If you’re going to spend time, money, effort and resources on online digital marketing through social media, then it’s a wise decision to measure its success closely. Most of the time success in business is defined in terms of return … Read More
The Importance of Online Reputation and How it Impacts Business
The vast majority of people who purchase goods and services today will conduct an online search before doing so. Not only are those consumers looking for positive reviews on the product or service, but they also want to know about … Read More
Don’t Let Social Media Marketing Feel Like a Black Hole
The ideas and concepts behind social media marketing are exciting when you think about the possible audience you can reach. However, implementing those concepts can be more challenging than you initially thought, especially when you’re just starting a business. To … Read More
