Most social media marketing ideas companies discuss internally involve increasing their number of followers. It makes sense since the more followers you have, the better your chances are of engaging with customers and extending your reach. However, while increasing the … Read More
What to Do When Your Social Media Marketing Isn’t Working
Too many business owners make the mistake of thinking the more followers they have on social media, the higher their profits will be. This may be true in some situations, but social media marketing is always a work in progress. … Read More
Is Organic Social Media Marketing Here to Stay?
Whether you’ve recently opened your business or if you’ve been established for several years, finding the perfect marketing plan can be challenging. This is especially true when it comes to social media marketing. With paid social media ads becoming the … Read More
The Use of Videos are More Effective Than You May Think
Consumers have become more reliant on videos to help them decide which product to purchase or even which company to do business with. Incorporating a video or two on your website may increase engagement slightly, but you have to also … Read More
What to Do if Your Social Media Isn’t Bringing New Clients
The dream for every business owner is to create content, share it on social media and sit back and watch the new clients come in. The reality is there’s a lot more to social marketing than this, and sometimes it … Read More
Social Media Word of Mouth is More Impactful Than You Think
Word-of-mouth marketing has been a viable strategy since the beginning of human communication. Statistics show people are more likely to trust the opinion of their friend, family member or co-worker than the opinion of a complete stranger or the company … Read More
Lean on LinkedIn to Promote Your Online Brand
Social media is one of the best ways to get your business visible online. Exposing your business on various social media platforms is a good idea to reach different audiences. However, every online digital marketing strategy should have a focus, … Read More
How to Incorporate Social Media Into the Customer Journey
Customers don’t like to be sold a product or service. Rather, they would like to be presented with information about your product or service and be allowed to make an informed decision based on it. This is true whether you’re … Read More
How to Find Your Target Audience on Social Media
The basic component of any online digital marketing strategy is tailoring it to your target audience. While this may seem obvious, it’s sometimes not as easy as it sounds depending on the industry you work in. For example, you may … Read More
Are You Ready to Increase Your Social Media Engagement?
There are many misconceptions surrounding what social media engagement actually is. Most people believe engagement is simply the number of likes, shares and comments on any given post. However, while these actions demonstrate interest from your followers, they don’t necessarily … Read More
